B2B terms and conditions in Germany · Berlin · advising across Germany

B2B terms and conditions in Germany

B2B terms should simplify recurring sales without burdening customer relationships with provisions that do not fit the product.

Who it is for

For companies with repeatable contracting.

Standard terms are most valuable when services are sold consistently and individual order forms should remain concise.

01

Service providers

Providers need terms that reflect their actual scope and operating limits.

02

Sales teams

Sales teams need a contracting flow that brings the intended terms into each deal.

03

Management

Management can align risk allocation with the product and customer base.

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Advice

Terms as part of the complete contract system.

Drafting also considers incorporation, quotation documents and the treatment of conflicting customer terms.

01

The service model

Terms should match the product, ordering process and way the service is actually delivered.

  • Describe scope and operational boundaries
  • Connect offers, orders and terms
  • Account for customer variants and extras
02

Liability and remedies

Risk allocation needs to fit the service and the limits of standard-terms law.

  • Tailor remedy provisions to the service
  • Differentiate liability limits
  • Align indemnities and cooperation duties
03

Incorporation and upkeep

Terms need to be incorporated into contracts and maintained as the product changes.

  • Review ordering flow and evidence of acceptance
  • Handle conflicting customer terms
  • Set a process for keeping terms current

Contact

Creating or updating B2B terms?

Describe the service, customer base and sales process. I will assess the contract structure that fits the business.

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How we work

Convert the business workflow into suitable terms.

Product, contract formation and common friction points are analysed before the provisions are drafted and introduced into sales.

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01

Map the sale

The service, customers, offers and actual contracting process are documented.

02

Tailor the terms

Scope, liability and document priority are aligned with operations.

03

Check incorporation

The terms and ordering flow are reviewed together, with a process for later updates.

Your contact: Dr. Philipp Lerch, attorney · Content last updated: 24 September 2026

Dr. Philipp Lerch, Attorney for businessesDr. Philipp Lerch
Attorney · Berlin

Profile

Legal precision meets commercial understanding.

As an attorney with experience at an international business law firm and an additional background in computer science, I combine corporate law expertise with a clear understanding of business models, processes, and technology.

  • Former attorney at Hogan Lovells International LLP
  • Two German honours examinations with a focus on commercial and corporate law
  • Dr. jur. and LL.M. Corporate and Commercial Law, University of Sheffield
  • B.Sc. Computer Science, Free University of Berlin
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FAQ

Frequently asked questions

Do B2B terms automatically apply to every order?

The terms need to become part of the relevant contract. Offer and ordering flows, as well as conflicting purchasing terms, should be checked in context.

Which clauses must reflect the service model?

Scope, customer cooperation, price, changes, liability and term should describe the product actually sold. An ill-fitting template can create ambiguity.

When should B2B terms be updated?

New products, sales channels, pricing models or customer groups are good reasons to review them. Terms should align with offers, ordering flows and schedules.

Contact

Creating or updating B2B terms?

Describe the service, customer base and sales process. I will assess the contract structure that fits the business.

kontakt@philipplerch.deCall directly030 83239858Berliner Allee 45, 13088 Berlin, Germany